PartyGaming To Launch Major Advertising Campaign Despite crack down
It was chaos for the online gambling industry when BetonSports chief executive, David Carruthers, was arrested in Dallas last week. Despite the mounting crack down threat by the US government on what it regards as an illegal activity, PartyGaming, the worlds largest online gaming operator, will be launching a major advertising campaign for its PartyCasino site in the US.
PartyGaming executives insisted they would not be driven out of the lucrative American market and admitted that they had "no imminent plans" traveling Stateside and would seek legal advice.
Unlike online poker, where big marketing campaigns have driven soaring revenues, the company''s casino games have not been marketed before, said the new chief executive Mitch Garber. The group intends to correct this with a "strong branding campaign" across Europe and North America for its PartyCasino website. PartyCasino was launched earlier this year and now offers 39 games, including blackjack and slots.
The action against BetonSports would not discourage the group from "legally marketing in the US" through a variety of channels - internet, television, radio, newspapers and sponsorship deals, Garber said.
The US Department of Justice has repeatedly stated that all Internet gambling is illegal. PartyGaming operates poker and casino websites and 76 per cent of its revenues are acquired from the US, but it does not tolerate sports betting via the telephone, which is explicitly banned by the 1961 Wire Act, and at the heart of the charges directed against BetonSports.
"In view of the current uncertainty over the US legal situation," GalaCoral blocked US citizens from making bets on its website on Friday.
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